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De Belgisch-Chinese Kamer van Koophandel organiseert op 2 juni een webinar over de Chinese consumententrends in voeding en dranken.

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China has one of the most dynamic and complex consumer market places in the world today. It was not long ago that China was a push market, where international companies were “telling” Chinese consumers what they should want. Now companies have to “listen”, they have to anticipate, and the needs of Chinese consumers are becoming more and more distinct. 

The Belgian-Chinese Chamber of Commerce (BCECC) will be organizing a webinar on 'China consumer F&B trends and routes-to-market for European brands including food safety and regulations' on June 2, 2020 at 10:30 CET (16:30 CST).

During this webinar Mr. James Sinclair, partner of InterChina and Mr. Leslie Lambregts, Director of International Affairs of the Federal Agency for the Safety of Food Chain (FASFC) will be holding presentations about the significant consumers trends in China and food safety.


The webinar will be held on Zoom (link will be send out to participants upon registration).